My Honest Flodesk Review As A Mental Health Therapist

When I first started looking for somewhere to host my newsletter, I wasn’t really sure what the heck I was even looking for. I just knew I had some tips to share about body image and needed somewhere for those to land, ideally visually pleasing. If you are a mental health therapist that is wanting to take advantage of all of the benefits of email marketing, allow me to introduce you to Flodesk—my go-to email marketing platform that I have been in love with since 2024.

P.S. This blog does contain affiliate links, meaning I may receive a ‘thank you’ from Flodesk for sharing about their platform.

TL;DR: The Visual Presentation Sold Me… Among Other Features, Too!

I’m a creative at heart, so I knew that whatever email marketing platform that I was going to go with, it had to actually look nice. For me, that meant being able to at least customize it enough to be enjoyable to read while also remaining recognizable to my private practice.

I came across an article in my search comparing some of the top email marketing platforms at the time, Convert Kit (Kit), Flodesk, Mailchimp, and a few others. Because the visual presentation was important to me, I opted to try a free trial with Flodesk, and y’all—the rest was history. Here I am years later raving about my Flodesk experience with you. Before I share my complete review, allow me to properly introduce you to what exactly Flodesk is.

What is Flodesk?

Flodesk is an email marketing platform that allows you to grow your email list through a variety of opportunities. Since becoming a Flodesk user, the platform itself has expanded beyond just email marketing services. You can now build out landing pages, sell services, and integrate commonly used programs like Canva, Honeybook, Instagram, Typeform, Zapier, and Thrivecart.

I currently remain on the email marketing plan, but you can upgrade to include the checkout features mentioned above to help sell your services.

How I Love to Use Flodesk Within My Private Practice

• Sending my weekly newsletter, The Lunch Box Notes
• Freebie opt-in forms
• Welcome sequences for my freebies and newsletter
• Building interest lists for workshops, and group consultations
• Tracking my subscribers interests with their analytic dashboard
• Delivering my digital products
• Creating pop-up opt-ins on my website to market my latest freebie, workshop, or newsletter
• Adding opt-in forms in my blog posts

Sooo, How Much is Flodesk?

One of the main reasons I started—and continued to remain a Flodesk user—was their pricing. I enjoyed the opportunity of getting to try out the platform through their 14 day free trial before committing monthly/annually.

As of November 2026, they currently offer two paid plans and one free plan.

Their free plan includes: forms & landing pages, designer templates, audience segmentation, and a link in bio. *This plan does not include email marketing*. I looooove that they now include a free plan so that you can spend more time playing around with the platform for as long as you need before ever entering your card info.

If you’d like to upgrade to a paid plan after playing around with the free version, you can get 25% off your first year using my Flodesk Link.

Here are the deets for each subscription plans:

My Flodesk Report Card (Honest Review)

As I mentioned earlier, visuals were a HUGE thing for me. I personally do not feel motivated to use a platform or tool if it’s not fun to look at. Flodesk exceeded my expectations with their built in templates and designs.

In fact, for the first 2 years of hosting my email here, I used one of their templates for my weekly newsletter. I didn’t invest in a custom Flodesk template with a designer until October of 2026! See my weekly newsletter designs below.

Flodesk is also ridiculously easy to use

The user face itself is incredibly clean, polished, and has enough white space to help you navigate seamlessly. Flodesk also recently updated their internal navigation menu earlier this year to be located on the left side of your screen with the option to collapse if needed.

Why I invested in a custom Flodesk design

One of the main reasons why I later invested in a custom design was that while I loved the template I was using, I wanted my email to feel similar to my website. And according to the design girlies, having a cohesive brand is *chefs kiss* for brand recognition.

Plus, the fact that I can take my existing template and customize it even more… is truly wild in my opinion.

Flodesk Cares About YOU!

I don’t think I have ever encountered a corporate business that cares about the customer experience as much as Flodesk (and yes, I know the bar is fairly low). Flodesk continues to add features that we—the users—ask for year after year. Within my time using Flodesk, the team has added a more intuitive analytic dashboard, a design studio, their E-Commerce tools (Checkouts, landing pages), and so many integrations (I personally use Canva the most!).

The Analytic Dashboard

As a private practice owner who knows just enough about data to get by, I wanted a platform that could display the analytics in a way that made sense for my brain—and Flodesk did just that! I can see data from my subscriber growth to which email segment is performing the best. This is incredibly important for me because the last thing I want to do is waste time on marketing that isn’t actually doing anything for my therapy practice.

A peek at the analytic dashboard:

So, Is Flodesk Worth It?

From being a paying member at $19/mo to their current rate, I would say yes. Their platform has so far proved to be a valuable part of my marketing system over the years. With the addition of their features, asked by their users, the cost is a no-brainer.

Try Flodesk for yourself using this link to get 25% off of your first year. <3 Slide in my DM’s and tell me what you think about it!